Our music video develops conventions of real media products in many ways as well as challenging it.
Firstly our artist that we picked from a variety in mind on how he would look. This totally met the criteria of the conventions of an RnB artist such as Neyo and Chris brown; that are currently doing well within the music industry.
While we were doing research on our genre which is RnB, we found that these artist dress in a casual form, such as wearing jeans, t-shirts, hats, jumpers etc.
Our group came out with a very imaginative music video at first and then later realised it would not meet the conventions of our genre. So we took a look at many other RnB music videos, such as Chris brown-Forever, we realised he had a dance routine, the locations were of city like backgrounds with fountains etc. We therefore, used some of the ideas in this music video to help us meet our conventions, such as in our music video we used the city areas and fountains and also had a dance routine.
Most of the music videos we watched had a dance routine in it, so we thought we definitely need to have a dance routine otherwise it would not meet the conventions to its highest expectations.
Another thing we had noticed was that in the RnB music videos a lot of voyeurism was used. We had noticed how all the girls were shown and portrayed as sex symbols and overly exposed. In our music video we challenged this Voyeurism as we didn’t use it as much as normal music videos would do. This was due to noticing that voyeurism creates controversy within the public, which could then lead to the music video being banned, which has happened before for example, Rihanna's music video recently being banned due to over exposure and voyeurism being used throughout the music video.
However although we didn't use voyeurism to the full potential, we had used some elements such as the girl flicking her hair, and the dance routine. We felt that if we added little elements of voyeurism it would still attract our targeted audience.
How effective is the combination of your main product and ancillary tasks?
By being told from others and audience we have noticed that the combination of our main product and ancillary tasks combine very well together. The reason for this was because we used similar colours and familiar clothing of our artist in both the tasks and music video to help the audience to recognise the artist.
Also the pictures we used for our ancillary tasks were taken during the period of time when we were filming for our music video; this was in the city areas, so it could meet the conventions of our genre. We even added a small picture of our CD digipack at the bottom corner so the audience would recognize what the album looks like.
Our CD digipack has pictures of our artist wearing clothes worn for the music video, which then creates a strong link between the two products. We captured this idea from Rihannas music video, where she has recently dyed her hair to bright Red, and so on the album cover she is showing and is being noticed/recognised by her new look from the Red hair, in order for her audience to link her music video to her new album.
We linked our ancillary tasks together by using similar colours and the style of the font. For our artist the hat was the symbol of reorganisation, similarly to Neyo.
The audience feedback was positive although there was a comment saying that they didn’t think that one of the ancillary tasks did not go as well, so our group made more magazine adverts including a picture with our artist wearing a hat to make the advert more familiar with the audience.
What have you learned from your audience feedback?
We had carried out different yet many ways of gaining audience's feedback. We, before filming, pitched our song and filming/video ideas to different classes who enjoy RnB music videos and asked for feedback and what they liked or disliked.
Not only did we pitch our ideas by going to different classes but also used the media source Internet. We “Facebooked” our pitch and received many comments, and mainly the feedback was on how challenging the opening of our music video would have been. Due to this feedback we acknowledged as a group to what the audience was saying and took it into account, which then lead to our group deciding to change the opening of our music video to our artist being in a room listening to his own song through headphones and dozing off.
Another feedback we received from the audience was impossible to take into account and to meet as they imagined the video to have 'Loads of lights, and should be held in a Club with a choreographed dance', we was unable to find a club within our deadlines given but did take into account the light and dancing.
The audience helped us by encouraging the idea of the hat to be the best selling point of our artist, as the style of wearing a hat is now in fashion, such as artist, for example, B.O.B, Bruno Mars, Neyo etc.
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