The genre that we are planning on making a music video on is RnB, and the reason for this is that, RnB is a very fast growing, it has suddenly become the leading genre in the music industry and this type of music sells the most as well as it being the genre of music we listen to, so we will know what specific conventions are needed to make the perfect RnB music video. Rhythm and blues, often abbreviated to RnB, is a genre of popular African American music that was created in the 1940s. The term was originally used by record companies to describe recordings marketed mainly to urban African Americans, at a time when "urban, rocking, jazz based music with a heavy, insistent beat" was becoming more popular. Starting in the 1950s, after this style of music contributed to the development of rock and roll, the term "RnB" became used to refer to music styles that developed from and included electric blues, as well as gospel and soul music. By the 1970s, RnB was used as a cover term for soul and funk. In the 1980s, a newer style of RnB developed, becoming known as contemporary RnB. In the mid-1990s, sampling and scratching became a part of RnB music and can be heard on urban radio stations today. Vocal groups like TLC and solo singers such as Mary J. Blige, Usher and R. Kelly continued the RnB tradition with massive commercial success. R&B in the 21st century incorporates a variety of styles including hip-hop, rap, dance and pop. RnB music has had a strong impact on American culture for blacks and whites alike. The genre has influenced other types of music such as rock 'n' roll and also dancing, fashion, language and attitudes. As much as the black community embraced R&B music, so too did large number of the white population, especially the youth. It is arguable, therefore, that R&B music helped to promote understanding and unity between different cultures.
